How to Leverage Instagram Marketing for your Business (2019)

If your brand has visually appealing products or a singular story to inform, there can’t be a far better stage than Instagram. From luxury brands to media houses to automobiles, each has carved a distinct segment of their own and are leveraging Instagram for his or her businesses. In fact, automotive brands are the foremost engaged and well-represented. A lot of marketers contemplate whether Instagram is often an efficient social media platform for his or her brand? albeit many marketers want to leverage Instagram for his or her business, they lack a fast guide that has the ideas to create a successful presence on Instagram.

According to a recent study,

98% of luxury shoppers carry smartphones
90% brands among the highest 100 have an Instagram account
80% of those shoppers’ purchase decisions are influenced by digital content
A quick check out the above stats conveys the very fact that quite 50% of the sales funnel is often readily delivered to potential customers even before they step into your store. This raises a crucial question: does the might of premium luxury brand correlate to the might on digital platforms like Instagram?

Luxury & retail brands are way before the pack: A Case Study
About the client

Malabar Gold and Diamonds is an iconic Indian jewelry brand. each bit from their extensive collection displays intricate craftsmanship and a singular blend of traditional and contemporary aesthetics.

Challenge

While the brand already had an outsized presence offline, they wanted to create awareness among newer and younger audiences online. Transitioning from a brand that has largely used traditional sorts of advertising to at least one that was digital-ready was the necessity of the hour.

Strategy

With Instagram being one among the most important social media platforms today, we decided to leverage it to spice up the brand’s image and reach bent new audiences.

We displayed a good range of stunning designs using the carousel image option, wherein about ten images were added during a single post, which proved to be very successful. Users were ready to check out and compare various sorts of jewelry from one post. Moreover, with Instagram, we were ready to create a scrapbook of styles and exhibited these designs using the magazine layout option on Instagram. A plethora of jewelry collections was displayed for the gorgeous brides of India.

Results

We saw awesome results of 24 percent growth within the number of followers over a period of three months during the campaign. Leveraging Instagram and other digital platforms helped us connect with our prospective customers due to which we saw a big increase within the number of leads and improved pedestrian traffic to the stores.

 

Youtube SEO Tips – Rank your Videos

Most SEO techniques focus on optimising for a handful of search engines alone. After all, the basis of SEO is ‘search engines’, right? But SEO in 2019 and beyond requires us to rethink our very concept of search engines in order to rank for them. Google might be the undisputed king in this realm, but YouTube closely follows as the second largest search engine in the world. To grow your organic traffic, marketers cannot afford to ignore YouTube SEO.

But why is this platform so important?

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Growth of YouTube in India

At the YouTube Brandcast 2018event, incredible statistics emerged about just how quickly YouTube is picking up in India. There are currently around 225 million active Indian users on YouTube, with this number expected to increase to 500 million by 2020. Interestingly, this platform’s popularity spans across age groups, languages and regions. 60 percent of videos are watched by audiences outside the top 6 cities in India. Brands are also increasingly switching to YouTube ads from traditional media. These numbers prove that a strong SEO strategy today also includes a comprehensive YouTube plan.

So how do you get started on raking in thousands of video views and ranking higher for your videos through YouTube SEO?

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Here are eight helpful YouTube SEO tips that you can start implementing immediately!

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ninja

Be a Keyword research ninja line

You can’t rank your videos without choosing the right keywords! Learn the art of generating the right keywords for your videos.

SEO for Google and YouTube have a fair number of techniques in common. The first step, the foundation of all SEO practices, is keyword research. Just like for Google, when you are selecting the right keywords to use, you need to check for search volume.

There are a few methods to find this value without using any complicated tools.

Do a YouTube search for your topic

Keyword-resarch

The search bar is arguably the best YouTube SEO tool when you are conducting your keyword research. All you need to do is enter the key phrase of your topic into the search bar and wait for YouTube to throw up recommendations based on it.

Each of the suggestions that YouTube gives you is a keyword. These are phrases that other users are actively looking for. You can safely bank on these terms as popular keywords you can use for your video.

Do competitor research

Is there another video in your genre around a similar topic that has been able to garner thousands of views? You can do a quick research on the keywords that they are using to understand what got them so far. This is one of the best YouTube SEO tips as it can help you create a strategy of your own.

To scope out the keywords your competitors are using, there are three places you need to look in:

  • Title
  • Video description
  • Tags

Look for certain terms that keep repeating in these three places. Those terms will be the keywords you need to optimise your video for.

Install vidIQ: the best YouTube SEO tool

If you are looking for a powerful YouTube SEO tool that can do all of this for you,vidIQ is the answer. This tool is available as an extension and can give you complete insights into YouTube SEO stats at a glance. It helps you find out what tags and keywords your competitors are targeting, so you can optimise your videos for them too.

What Is On-Page SEO in 2019 ?

On-Page SEO refers to all the activities performed within the website to get higher ranking and more relevant traffic from the search engines.
On-Page search engine optimization is related to the optimization of the content as well as the HTML source code of any website page. some of its aspects include meta tags,
title tags, meta description, and heading tags.

on-page-seo-services

Important topics about On-Page SEO:

1- Page Title: Page Title also known as the title tag, is a phrase used for describing a web page content. The title tag appears
on the search result pages just above URL and also appears at the top of a browser.

2- Meta Descriptions: Meta descriptions are also called HTML attributes which should provide accurate descriptions of any
webpage content. These descriptions act as preview snippets of the web pages over the search engine result page.

3- URL: SEO techniques, such as putting keywords and having the proper length and file structure in the URLs, help improving website
ranking and to enhance website navigation. search engines and users may have problems with complicated uniform resource locator. clean and simple URLs
help users and search engines to understand a page topic easily.

4- Heading Tags: Heading and header tags are used to separate the heading and sub-heading of any content from the rest of the web page.
There are 6 heading tags used in SEO in a top-down hierarchy. Ranging from heading1 to heading6, header tags bring coherence in content along with relevancy
and keyword consistency in the search results displayed on search engine results page.

5- Image Alt Text: Google Bots cannot process images on the web. therefore, it makes use of the alternate attributes to understand
what an image is all about. the image alt text is generally considered as an alt text for an image, which provides a
textual alternative to the web crawlers to index the website page bearing the image.

6- Internal linking: Internal linking is a process of providing hyperlinks on the website pages that connect to the same domain.
It is another way of directing the visitors from one website page to another of the same website. they help search engine spiders
to crawl and index all the inner pages of website and blog easily and such links help in building information hierarchy while
pushing up the link juice level in any given website and allowing the visitors to navigate the web pages properly.

7- Outgoing Linking: An outbound link is a hyperlink that points at a targeted or external domain and is different from the links
present on the source domain. for example, if you provide links of other third-party website pages on your website, those would be external
links to your site.
Outbound links bear great importance in SEO as they provide your website pages with more quality and value for the search engine ranking.
Google search engine counts outbound links as third-party votes which improve the ranking of your website page.

Best Off-Page Seo Trends and Techniques (2019)

SEO – Help your business to be an authorized and well-known brand. Off-Page optimization of website help to boost site rank higher in the search engine result pages. High rank in the search result means higher traffic to the website. Off-page SEO is about, among other things, link building, social media, and Local Search Engine Optimization. Search Engine Optimization is important for the increase in page ranking.

GUEST POSTING

Guest Posting is the practice of contributing a post to another person’s blog, guest Posting offers a strong opportunity to secure a link back from another website.

Find Top Guest Posting Site :

– Search with Google, Social Media

– Use websites that connect publishers and bloggers.

ex: in the google search box[“Blogging” “write for us”]

https://ignitevisibility.com/best-places-guest-blog/

https://www.advancedwebranking.com/blog/150-sites-to-guest-post/

INFOGRAPHICS SUBMISSION

Infographics are an image of visual representations of information, data or knowledge intended to present information quickly and clearly using graphics.

https://www.99signals.com/infographic-submission-sites/

https://piktochart.com/blog/websites-submit-promote-your-infographic/

WIKIPEDIA BACKLINK

Using WikiGrabber find Unique, Broken and, Dead links then select your relevant deadlink from particular Wikipedia page.

Google Advanced Search [site:wikipedia.org “Keyword phrase” “dead link”]

Now check that URL and head over to the Wayback Machine tool.

Find the best relevant content that you have created which could fill this hole, Create the content that fits.

Creating And Preparing Your Wikipedia Account then edit that particular Link.

Broken Link Finder tool: http://www.brokenlinkbuilding.com/

INFLUENCER MARKETING

An influencer is someone Brand in your industry or Top or Best with some degree of authority or special knowledge on a particular subject. They typically have a large number of follower on social media networks to thought leadership and are subject matter experts.

Ways you can begin to identify your Influencers:

Followerwonk, a Twitter analysis tool, will allow you to slice and dice Twitter data in several different ways. Try searching BIOS for best industry keywords, then sorting the resulting list of users by “Social Authority” a measure of how much influence they have based on their account cues.

BuzzSumo has a specific influencer marketing tool that will help you pick out influencers by subject and location.

FORUM DISCUSSION

FORUM POSTING Forums are one of the places on the web where you will experience social sharing with other people – usually through the form of text and links. A forum is a place to be when you want information from real people with a no-holds-barred attitude.

Guideline:

Read the forums rules and guidelines before sign up or posting for the first time.

Search the other posts and uniquely check to see if your topic is already covered.

Use a meaningful title with limit and target topic for your thread.

Do not use a forum Post to promote your products, services, business or plagiarised content.

Be civil. Personal differences should be handled through email or IM and not through postings displayed to everyone users.

Stay on topic.

Avoid spammers, respond to them personally and not through the board, or report them.

Do not submit a post that requires readers to download a large file attachment. Either explain the file attachment or, better yet, provide links to the information.

Use plain text over HTML if you want your post to be readable by every user.

In order to be understood by most folk, use correct spelling, grammar and avoid slang unless you know the word or paragraph phrase will be understood by other members.

Do not post twice (post the same message twice in one thread or other) or cross post (place the same message across several other forums).

https://www.coursecrown.com/blog/top-forum-posting-sites-seo

https://www.99techpost.com/high-da-dofollow-free-forum-posting-sites-list/

LOCAL LISTING

Local business listing is online collection that contain information about your business, such as your name, address, phone number, hours, clients and other information about a business, Before listing a business check categories and locations of that listing site because of some time we sign up for Indian listing but they only available for USA.

https://www.directorybug.com/top100/

https://smallbiztrends.com/2016/06/top-free-business-listing-sites.html

GOOGLE BUSINESS LISTING

Google My Business, which used to be known as Google Places, is a free online listing platform that Google provides. Main Purposes of Google My Business is to help business owners increase their online visibility, Traffic and to help people find and review businesses in their local area. It’s effectively the most comprehensive and accessible business directory ever created ease of use.

Google My Business, That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.

https://www.google.com/intl/en_in/business/

Google My Business is an online platform that helps your local business stand out on Google and attract new customers or Client. Use the Google My Business application to connect with customers and keep your business presence up-to-date on Google Search and Google Maps.

https://play.google.com/store/apps/details?id=com.google.android.apps.vega

MICROBLOGGING

Micro-blogging is similar to regular blogging, except that it’s shorter. An example of this would be twitter, medium (supposedly), and Tumblr, It is one of the best tasks to get traffic and backlinks for website.

Ex.

[Sort Title or Description]

[Sort URL Link]

[Keywords or Hashtags]

https://websitesetup.org/best-blog-sites/

https://www.completeconnection.ca/microblogging-sites/

PDF SUBMISSION

PDF submission is a process to get maximum visibility of one’s website or webpage and instant links. It generates traffic from the PDF-Sharing websites, creates backlinks and thus helps to improve search engine ranking. PDF submission is another one way of doing content marketing.

https://digitalmarketingprofs.in/blog/top-best-free-pdf-submission-sites-list/

https://www.expert-seo-training-institute.in/blog/pdf-submission-sites-list/

PPT SUBMISSION

PPT submission in SEO is good to get referral traffic from that ppt submission site to your website. It is an effective online marketing tactic to attract targeted traffic, get quality inbound links and maximize your website’s visibility in major search engines. It helps to aware business services.

https://www.iamrohit.in/top-100-high-pr-pdf-doc-ppt-submission-sites-list-for-off-page-seo/

http://www.seokhazana.com/ppt-submission-sites-list/

VIDEO SUBMISSION

Using Video Submission or Live Video Submission in your SEO strategy increases the chances of getting on the first page of search engine page results, whole Information of business services & products are described in a short video file and visual graphics. This technique generates more traffic to your website & used to boost rankings higher in the Search Engine Results Page (SERP).

https://theblogarena.com/video-submission-sites/

https://www.expert-seo-training-institute.in/blog/video-submission-sites-list/

SOCIAL BOOKMARKING

Social Bookmarking is a way for users to pin, organize, search, and manage “bookmarks” of web pages. People save links to web pages that they like or want to share on his social media, using a social bookmarking site to store these links.

https://www.digitalvidya.com/blog/social-bookmarking-sites/

https://www.znetlive.com/blog/top-65-high-pr-social-bookmarking-sites/

SOCIAL MEDIA GROUP POSTING

Staying socially active has become an important part of the business. Staying in touch on social media group with your audience base is extremely important to survive the competition. To post in a social media group first join your relevant audience groups then Write regarding your service or offers, add photos or video, ask for recommendations, add location and more like add files, events create then post.

Types of Groups in Social Media:

  • Fun
  • Entertainment
  • Funny
  • Business
  • Marketing
  • Internet Marketing
  • Jobs
  • Online marketing
  • Like Club
  • Make money
  • Network marketing
  • Link Posting
  • Blogger’s Group
  • Technology
  • Website
  • Facebook
  • Like and Share

QUESTION ANSWER SITES

Questions and Answers submissions are a method that includes the task of answering questions posted by People on different Question and Answer submission platforms or professional websites. The question-answer submission websites are designed to link to the correct answers. question-answer submission is an important part of Off-Page SEO.

https://www.guidingtech.com/8709/awesome-qa-sites-answer-burning-questions/

https://thenextweb.com/insider/2009/08/25/sites-people-opinions-questions-answered/

BLOG COMMENTING

Blog commenting is a great way for you to get ideas, feedback, and promotion via a link from your audience. Ease steps for blog commenting are: Get personal with Strong Profile, Make comments like noticed by the right people, Say something worthwhile and relevant, Be conversational in a comment, Wait for the perfect moment to add your links.

https://hubsadda.com/blog-commenting-sites/

https://bloggerspassion.com/list-of-high-quality-blog-commenting-sites/

DIRECTORY SUBMISSION

Directory Submission is defined as the practice of submitting website URL and its details on the web in a directory under a particular category with title-description of that link, This is a way which helps you to improve your backlink.

http://www.seokhazana.com/high-pr-directory-submission-sites-list/

https://theguidex.com/120-free-high-quality-directory-sites-submission-list/

CLASSIFIED AD

This is the most simple and easy way to get the rank of your keyword on a search engine. But some disadvantage of this technique; mostly classified website delete your ads after some time. But it is helpful to fetch traffic on your website within one or two days. Classified submission is one of the Techniques in Seo off-page activity which is used to promote the business in a local and global area with the help of classified submission.

https://merabheja.com/classifieds-websites-in-usa/

https://www.giantfocal.com/blog/top-12-free-ad-posting-sites

WEB 2.0 SUBMISSION

Web 2.0 Submission or Blog submission sites are work as a same as for posting your content on another website. On these websites, you can easily post your content without any charges with a link and images. Most of the websites allow you to create a free sub-domain to posting your content as a blog or a micro-website.

https://trafficcrow.com/web-2-0-sites-list/

http://www.digitalabhyasa.com/web-2-0-submission-sites-list/

BUSINESS LISTING

Business listing is the same as Local Listing but the difference of both is Business listing could be something you would find in a business directory such as Yelp, whereas local listing is targeting a geographical location.

https://www.business.com/articles/50-free-websites-to-list-your-business-2/

https://www.directorybug.com/top100/

Best Digital Marketing Agency in Allahabad

Welcome to Digital Assistance, a digital marketing agency based in Allahabad, India. We deliver inspiring, eye-catching creatives and measurable campaigns to accelerate your online growth to each and every one of our clients, big or small, based in India or abroad by us. Our digital marketing methods are innovative and always anticipate the intent of your customers and search engines. Hence, we  rank your business on top & create quality traffic to your website.

Our tools are the strongest - Technology and Imagination. We merge imagination and technology to help brands grow in an age of digital transformation.In a day when automation is the key to success, we take a different approach. We understand nothing but Profits. You grow we grow.

All our consultants are specialists in their relevant fields, from SEO to PPC to Social Media. We have a dedicated team who are always passionate to perform and believe in quality deliverance all the time. Let our dedicated team make a difference in your site’s traffic, reputation, and management.

All our digital and online marketing clients see a positive return on investment (ROI) within the first 3 months of starting digital marketing campaigns with us. . In other words, this measurement tells you whether you're getting your money's worth from your marketing campaigns.

We’ve been doing this long enough to know the tools to help us serve you better. We will use whatever means we can find to serve our customers in the most effective and efficient way possible. We are extremely proud of our high client retention rate, which is only possible because we get consistent results