If your brand has visually appealing products or a singular story to inform, there can’t be a far better stage than Instagram. From luxury brands to media houses to automobiles, each has carved a distinct segment of their own and are leveraging Instagram for his or her businesses. In fact, automotive brands are the foremost engaged and well-represented. A lot of marketers contemplate whether Instagram is often an efficient social media platform for his or her brand? albeit many marketers want to leverage Instagram for his or her business, they lack a fast guide that has the ideas to create a successful presence on Instagram.
According to a recent study,
98% of luxury shoppers carry smartphones
90% brands among the highest 100 have an Instagram account
80% of those shoppers’ purchase decisions are influenced by digital content
A quick check out the above stats conveys the very fact that quite 50% of the sales funnel is often readily delivered to potential customers even before they step into your store. This raises a crucial question: does the might of premium luxury brand correlate to the might on digital platforms like Instagram?
Luxury & retail brands are way before the pack: A Case Study
About the client
Malabar Gold and Diamonds is an iconic Indian jewelry brand. each bit from their extensive collection displays intricate craftsmanship and a singular blend of traditional and contemporary aesthetics.
While the brand already had an outsized presence offline, they wanted to create awareness among newer and younger audiences online. Transitioning from a brand that has largely used traditional sorts of advertising to at least one that was digital-ready was the necessity of the hour.
With Instagram being one among the most important social media platforms today, we decided to leverage it to spice up the brand’s image and reach bent new audiences.
We displayed a good range of stunning designs using the carousel image option, wherein about ten images were added during a single post, which proved to be very successful. Users were ready to check out and compare various sorts of jewelry from one post. Moreover, with Instagram, we were ready to create a scrapbook of styles and exhibited these designs using the magazine layout option on Instagram. A plethora of jewelry collections was displayed for the gorgeous brides of India.
We saw awesome results of 24 percent growth within the number of followers over a period of three months during the campaign. Leveraging Instagram and other digital platforms helped us connect with our prospective customers due to which we saw a big increase within the number of leads and improved pedestrian traffic to the stores.