On-Page SEO refers to all the activities performed within the website to get higher ranking and more relevant traffic from the search engines.
On-Page search engine optimization is related to the optimization of the content as well as the HTML source code of any website page. some of its aspects include meta tags,
title tags, meta description, and heading tags.
Important topics about On-Page SEO:
1- Page Title: Page Title also known as the title tag, is a phrase used for describing a web page content. The title tag appears
on the search result pages just above URL and also appears at the top of a browser.
2- Meta Descriptions: Meta descriptions are also called HTML attributes which should provide accurate descriptions of any
webpage content. These descriptions act as preview snippets of the web pages over the search engine result page.
3- URL: SEO techniques, such as putting keywords and having the proper length and file structure in the URLs, help improving website
ranking and to enhance website navigation. search engines and users may have problems with complicated uniform resource locator. clean and simple URLs
help users and search engines to understand a page topic easily.
4- Heading Tags: Heading and header tags are used to separate the heading and sub-heading of any content from the rest of the web page.
There are 6 heading tags used in SEO in a top-down hierarchy. Ranging from heading1 to heading6, header tags bring coherence in content along with relevancy
and keyword consistency in the search results displayed on search engine results page.
5- Image Alt Text: Google Bots cannot process images on the web. therefore, it makes use of the alternate attributes to understand
what an image is all about. the image alt text is generally considered as an alt text for an image, which provides a
textual alternative to the web crawlers to index the website page bearing the image.
6- Internal linking: Internal linking is a process of providing hyperlinks on the website pages that connect to the same domain.
It is another way of directing the visitors from one website page to another of the same website. they help search engine spiders
to crawl and index all the inner pages of website and blog easily and such links help in building information hierarchy while
pushing up the link juice level in any given website and allowing the visitors to navigate the web pages properly.
7- Outgoing Linking: An outbound link is a hyperlink that points at a targeted or external domain and is different from the links
present on the source domain. for example, if you provide links of other third-party website pages on your website, those would be external
links to your site.
Outbound links bear great importance in SEO as they provide your website pages with more quality and value for the search engine ranking.
Google search engine counts outbound links as third-party votes which improve the ranking of your website page.