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What Is Google Ads?

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create and display ads on the Google Search Engine Results Pages (SERPs) and across the Google Display Network.

Advertisers bid on specific keywords relevant to their products or services. When users search for those keywords on Google, the ads may appear at the top or bottom of the search results.

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Account

Managing a Google Ads account involves a strategic approach to online advertising. Advertisers use the platform to create and display ads across Google’s vast network.

Campaigns

online advertising, campaigns play a pivotal role in reaching and engaging target audiences effectively. A campaign is a structured and purposeful effort that involves creating and managing advertisements centered around a specific objective.

Ad Groups

Ad groups are a fundamental component of online advertising campaigns, particularly within platforms like Google Ads.

Relevant

Relevant” refers to the significance or appropriateness of something in relation to a particular context or subject. In the context of online advertising, relevance is a key factor in creating effective campaigns

Types Of Google Ads

Google Ads offers various ad formats to cater to different marketing objectives and user behaviors

Text Ads

These are the traditional search ads that appear at the top or bottom of Google search results. They consist of a headline, description, and a display URL.

Display Ads

Visual banner ads that appear on websites within the Google Display Network. They can include images, text, and logos

App Promotion Ads

Advertisers can promote their mobile apps across Google’s properties, including Search, Display, YouTube, and Google Play.

Video Ads

Video ads that play before, during, or after YouTube videos

Call Only Ads

Designed for mobile devices, these ads encourage users to call the advertiser directly from the search results.

Local Search Ads

Highlight physical store locations or services when users search for businesses in a specific location.

How To Use Google Ads

To leverage the power of Google Ads effectively, begin by clearly defining your advertising objectives. Whether your goal is to drive website traffic, boost sales, or enhance brand visibility, having well-defined goals is crucial. Conduct thorough keyword research to identify relevant search terms, and then choose the appropriate ad format based on your objectives, such as Text Ads for services or Shopping Ads for products. Craft compelling ad copy with attention-grabbing headlines and clear value propositions.

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