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Differentiate between direct marketing and branding?
Direct marketing and branding are two distinct but interconnected aspects of a company’s overall marketing strategy. Direct marketing involves the direct communication with individual customers or target audiences with the primary goal of prompting a specific, immediate response. This could include activities such as email marketing, telemarketing, or direct mail, where the emphasis is on generating a direct and measurable action, such as a purchase or a sign-up.
Why has Digital Marketing grown to be this huge compared to offline marketing?
Digital marketing has experienced unprecedented growth compared to traditional offline marketing due to several key factors. Firstly, the widespread adoption of the internet and the increasing connectivity of global populations have created an immense online audience. This shift has compelled businesses to establish a strong digital presence to reach and engage with their target demographics effectively. Digital marketing offers unparalleled reach and targeting capabilities, allowing advertisers to tailor their messages to specific audiences with precision.