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What Is SMS Marketing?
SMS marketing, or Short Message Service marketing, is a form of mobile marketing that involves sending promotional or informational messages to a targeted audience via text messaging. It leverages the widespread use of mobile phones to deliver concise and direct messages to potential customers. SMS marketing is commonly used by businesses to communicate with their customers, promote products or services, and drive engagement.
SMS marketing involves sending short text messages (usually 160 characters or less) to mobile phone numbers.